The bulk of what a search engine can see in a website is its written content (as opposed to images etc.). If you want the search engines to like your site, and send you visitors, your site has to have a good deal of written content.
When you start to develop a page for your website consider the page's main focus and take a look at your list of keywords - what keyword(s) best describes what's on that page?
There are some areas of a web page that are important and will "call out" to the search engines what the main topic of the page is. A good plan when creating a page is to keep it topic focused by integrating your keywords into different places such as the:
Each of these meta tags; title, description and keywords tags, can be added to your site by clicking on Page > Page Properties > Metadata.
Fine Gold Jewelry | ABC Jewel Company | My Town, Texas
ABC Jewel Company provides customers in and around My Town, Texas with the finest yellow and white gold jewelry imported directly from Italy. Stop in today!
fine gold jewelry, gold jewelry, white gold jewelry, ABC Jewel Company, My Town Texas, TX
When you write page content, the keywords should blend in naturally - don't overdo the usage of keywords, or the search engines will ignore the pages. Internet content should be easy for the reader to scan or read through. You can create this effect with:
Here is a short example using ABC Jewel Company's webpage about fine gold jewelry. Note where the keyword "fine gold jewelry" is used.
Experience Fine Gold Jewelry
Gold jewelry never goes out of style, and for good reason. Fine gold jewelry has adorned the bodies of royalty to everyday people for centuries. Buying gold jewelry can be a rich experience. Are you looking for the kind that you don't find at the local jewelry store? ABC Jewel Company specializes in the kind of premium gold that marks a special occasion for life.
What to keep in mind when purchasing fine gold jewelry:
Learn more about the various specifics of fine gold jewelry here on our site. We're passionate about gold and want to share that passion with you.
Search engines cannot "see" graphics, they read text. You can help the search engines "see" the topic of your graphics by giving them something called an "alternate attribute" or "alternate text".
If you added the picture using the Picture Widget, you can add alt text as follows:
You can add alt text for pictures added with the Text Widget.
Search engines follow text links through a site and they also note what text is used. Putting your keyword into a text link further enhances the keywords relevance on your page. To create a keyword rich text link use these instructions: