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BIMI incentivizes organizations to adopt email authentication standards like SPF, DKIM, and DMARC, because BIMI requires these protocols to be implemented and properly configured. By encouraging widespread adoption of these authentication mechanisms, BIMI helps improve email security and reduce the prevalence of email spoofing and phishing attacks. BIMI can also have a positive impact on email engagement metrics. Research has shown that emails with recognizable brand logos are more likely to be opened and clicked by recipients. By prominently displaying brand logos or other visual indicators in the inbox, BIMI can attract the attention of recipients and increase the likelihood of engagement with marketing or promotional emails.

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• BIMI relies on DMARC authentication. The domain must have a DMARC policy in place, and is typically required to be set to "p=reject".
• Since BIMI also relies on DMARC, this means that valid SPF and DKIM records also exist in the domain's DNS record. (SPF and DKIM are required for DMARC).
• BIMI requires a valid VMC Certificate. The certificate must be installed on the web server hosting the BIMI logo. This can be hosted on your current server, or most VMC vendors allow you to host it with them. 
• The BIMI record itself. The domain must publish a BIMI record in the DNS of the domain. The BIMI record specifies the location of the brand's logo image and provides additional metadata related to the logo file.
• The BIMI logo needs to be a registered trademark. In the United States, it would be registered with the USPTO. Other regions would use their local registration authority to certify the trademark. 

You can learn more about how DMARC, BIMI, SPF and DKIM work together as we have created an entire section that tackles these topics from start to finish within this knowledge base. GlowHost also offers Managed DMARC and Managed BIMI Services for those that would prefer a "done for you" hands-off DMARC + BIMI approach. Our managed service is also suitable for those organizations that prefer to entirely outsource or simply supplement their own IT department's management of their DMARC and BIMI policy. GlowHost's Managed DMARC and Managed BIMI Service combine experienced DMARC and BIMI technicians and advisors with a Software as a Service DMARC dashboard complete with graphs, robust reporting and BIMI management facility. 

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